Telemetry Communication Between Ground Station and Drone

Hello,
I want to establish telemetry communication between a ground station and a drone. Instead of using a ready-made product, I prefer to design my own system (including PCB design, etc.).

Which telemetry modules would you recommend?
Would you suggest using LoRa modules for this application?
What are your recommendations and best practices for this process?
I would greatly appreciate any advice or guidance. Thank you in advance!