Topic: ArduPilot Swags store
Proposal type: Hardware [ ] , Software [ ] , Other [ x] : Ardupilot merchandise web shop
Proposal requested on: ArduPilot developer call on 22rd/23rd Jan 2018
Reference DAPO discussions:
- ArduPilot T-Shirts, Keychains and other merchandise
- An Ardupilot.org web shop [Closed]
- Ardupilot Swag Shop [Closed]
Marketing team has been discussing of setting up a store that will sell all ArduPilot related merchandise products. This is a great idea and important for spreading ArduPilot marketing material around the global users.
There are already several great designs that can be used and utilized fast. Keychains are already in production (DAPO Post 1) along with many good ideas. Special thanks goes to Mike Kelly who has done several great looking samples already as seen on DAPO Post 3.
To really make things happen, main question has always been (DAPO post 2): Taking care of the store operations. There are some ready made services like Zazzle. Downside on those service sites is that their operation cost is high and that way organization would only receive small portion of sales revenue.
My proposal is that we run own ArduPilot specific store. Example store has already been set and can be accessed from internet. Address will be given those who in need during the proposal/development phase. This store runs on top of the OpenCART store system. It is a robust, well known and well supported e-Commerce system.
We as organization have full control of ardupilot.org domain and it’s name server records, setting up whatever name needed is easy and fast. If this proposal is accepted, store will be moved to address shop.ardupilot.org or merc.ardupilot.org (or similar depending on the marketing team decision.)
Shipping and handling will be done by jDrones staff who is already running jDrones webstores and also responsible of ArduPilot organization server infrastructure. jDrones will add small fee on top of manufacturing fees to cover extra workload and local delivery costs. After sustainable pool of funds has been created to operate swags store, all excess profits will be sent to ArduPilot paypal account on a monthly basis.
Logistics: Our girls are already shipping to over 100 countries around the world and jDrones has existed since 2010. Because of long operation history there is rather good and solid understanding on how to handle eCommerce operation.
Swags store sell only ArduPilot branded merchandise items such as: keyrings, pens, hats, mugs, shirts, notebooks, checklists and so on.
Swags store will NOT sell any hardware parts like electronics etc.
As for the designs and swag ideas, marketing team is always happy to hear and to see new ideas that we could use on the swags store. So for all users out there, don’t be why to post your ideas in our discussion server and especially on this proposal area at https://discuss.ardupilot.org/c/proposals
Marketing team will be responsible to choose sales prices of each product added to the store based on the production costs. Full access to the store back-end will be given to the members of the marketing team
Deliveries to the buyers will be done via Register AirMail delivery method to keep delivery costs down, delivery price will be added to order totals during checkout based on the weight of the order.
Volume/Distributor customers are always welcome and will be handled differently than the single customers.
Funding request for initial stock: No funding needed from organization.
Operation overhead 30%. OH comes from basic running costs, storage, local delivery expenses, inventory control and rma cases.
Operation setup time: 2 days aproximate
Initial planned stock:
- Caps, white and black color with ArduPilot logo
- Remove pilot keychains
- Poloshirts with embroider ArduPilot logo in front
- Coffee mugs
ArduPilot HW/Infra Lead