Various companies are publishing cruise time > hover time, including those whose quads have symmetrically located propellers. I have heard various explanations, such as:
- hover has to use its own, partially turbulent air after some time due to air circulation around the craft, while a moving craft can use fresh air;
- hover has to use more frequent rotor speed changes than cruise, since cruise is not that sharp about holding a particular position.
Which one is true/more likely, I think, depends on the particular craft, from motors to control algorithms.