"bootloader with bad PID values"

Hi all,
I have a new Mini Pix that I am trying to run initial setup for in mission planner.

I select the proper port at the top of mission planner and try to upload firmware - but it gives me the error “You appear to have a bootloader with a bad PID value, please update your bootloader” (the firmware then fails to upload) - is there an easy fix to this or do I have to reload the bootloader. If so, how? - I know the bootloader isn’t usually something to be changed. The board is brand new.
Please help.